by: Mary Joy Fernandez

MANILA – Months before the start of the new academic year, college stakeholders gathered on May 20 to plot activities and events for the golden anniversary of the UP College of Mass Communication.

With “Midyang Malaya’t Mapagpalaya” as the celebratory theme, the festivity will feature milestones of the college as well as the leaps in the history of the Philippine media.

The Communication Research Department will collaborate with an international forum for its annual National Communication Research Conference, which showcases research papers of students from all over the country.

Meanwhile, the Journalism Department will launch Newseum, a museum which will house the relics of different media used through the years. The department is also set to give recognition to the martyrs of Philippine media as part of the college anniversary.

The Broadcast Communication Department will archive episodes from different programs of the university radio station, DZUP, and the publication of broadcast communication textbooks. A short documentary about the college will also be launched online.

Incidentally, the 50th anniversary of CMC also marks the 10th anniversary of the UP Film Institute. A short documentary showing the faculty’s experience in film-making will be presented.

The college, known to be the home for three Centers of Excellence as designated by the Commission on Higher Education, also planned campaigns that will tackle different relevant issues like access to information and media killings.

“The UP College of Mass Communication has consistently pursued its vision of developing socially responsible, critical and vigilant media to help create an egalitarian, participative and progressive society,” CMC Dean Roland Tolentino said in a statement posted in the college’s website.

The UP Institute of Mass Communication was founded on June 19, 1965 as mandated by Republic Act No. 4379.


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