Compiled by Yvette Morales, Shara Cayetano, Kiersnerr Gerwin Tacadena and Alyssa Jose

CMCSCWho will lead the College of Mass Communication next year? Know more about these CMC Student Council (CMCSC) aspirants with their answers.

Envisioning the 50th founding anniversary of the College, local party Interdependent Student-Centered Activism (ISA) invites students to join their cause and create One Maskom who will spark social agenda and continue lasting legacies.

As the local arm of a university-wide party, STAND UP-CMC aims to bring the call to Unite to Fight within the college’s grasp and to call for media practitioners for societal change: ang midya ng pagbabago.


1. What is wrong with Philippine media today?

STAND UP – Beata Regina “BEATA” Carolino: It is profit-oriented more than service-oriented – which is supposed to be the primary aim or the primary goal and the character of media.

ISA – Mari Angelyn “MARI” Arambulo: First we start off with what I believe is the most pressing lately — I’ve seen it with the Vhong Navarro issue. It’s the issue of giving what the people wants or directing what should be reported. During the Martial Law, the trivial news, something like Vhong Navarro issue, the trivial, was used to cover up more pressing issues. But what was disturbing was that now, it is the people who want the Vhong Navarro issue.

2. Kung isa kang halaman, anong klaseng halaman ka? I-ugnay ito sa pagiging lider/ estudyante.

STAND UP – Beata Carolino: Ano siguro ako, damo. Kasi kahit apak-apakan, nandiyan pa rin para ipaglaban ang karapatan ng mga estudyante.

ISA – Mari Arambulo:  Kung halaman ako, I think I would be a root crop. Siguro a turnip, but I’m not sure. (Because it has roots) and the vision that we have for Maskom this year is really building on the roots. Growing deeper, but at the same time, we grow outwards din. Di ba ang root crop meron din siyang grass top? So we not only grow deeper, we also grow up together.

3. How do you define student representation?

STAND UP – Beata Carolino: I define student representation as yung pagiging mong boses ng mga estudyante at ‘yung pagkiling mo sa mga legitimate interests ng mga students and proper consultation and education of the student body about the pertinent issues.”

ISA – Mari Arambulo: Student representation can be delineated —  I guess, concretely — when making statements. When you’re making a statement regarding an issue na wala namang kokontra, like the big issues that we are all against: Maguindanao massacre, Mark Solis, Maricon Montajes. So in issues regarding these, we as a council can make institutional statements in behalf of our constituents, and then we do this: we can directly speak in their behalf because of the nature of the issue. But when making issues like STFAP, or other issues that you’re not sure on how the student body would feel, we would definitely go for representation. Representation through consultation, representation through gathering data.


1. What is wrong with Philippine media today?

STAND UP – Marie Pauline “PAU” Requesto: Nawawala na iyong orientation ng pagiging mass ng mass communication. Unang-una, yung news values natin, ano na nga ba ang ipinapatampok natin sa media ngayon. Sinesensationalize natin ang mga petty na bagay samantala ang mismong mga bagay na dapat talagang binibigyang-focus ng ating media ay hindi nabibigyang-pansin. Nawawala ang orientation niya na magsilibi sa greater interests of the people, sa nakararami.

ISA – Simone Martine Marie “SIMONE” Dimalibot: Philippine media also tends to over-sensationalize a certain issue when it seems to create a lot of buzz (like the Vhong Navarro issue). As future media practitioners, we are challenged to apply everything that we’ve learned in the university and use it to regain people’s trust in the media.

2. Kung isa kang halaman, anong klaseng halaman ka? I-ugnay ito sa pagiging lider/estudyante.

STAND UP – Pau Requesto: Coconut Tree, the tree of life. Hindi naman parang we have all the solutions to the students, hindi naman messianic ang ating tungkulin bilang lider-estudyante, pero nariyan tayo to be at the forefront of giving service to our constituents. Katulad ng coconut tree, marami siyang naseserve na function for humanity, and that’s the same thing with being a student leader. Narito tayo to give utmost capacities for the greater good not just of the student body but the masses.

ISA – Simone Dimalibot: Ako ay magiging bamboo. Ang halamang ito ay mukhang madaling masira dahil sa pisikal nitong anyo, ngunit ito ay nakikisabay sa hangin kahit ano pang lakas ng bagyo ang dumating. Bilang isang lider-estudyante, kailangang marunong kang makisabay sa kahit anong dami ng problemang iyong makakaharap at dahil dito, ikaw ay magiging isang lider na hindi matitinag.

3. How will you engage CMC students to be part of the council’s campaigns, especially those without organizations?

STAND UP – Pau Requesto: Ang ating programa sa council ay hindi lamang org-centric, ine-engage po natin lahat ng students, may org man o wala. Isa pa po, tayo ay magkakaroon ng malawakang student consultations, para talagang involved, talagang lumalapit ang ating konseho sa ating mga estudyante, regardless kung may org man or hindi.

ISA – Simone Dimalibot: This year, we offer projects that are very inclusive of everyone in the college. Our slate’s flagship project Push It aims to forward an issue voted upon by the whole student body through finding alternative means in addressing it. We also have AffGrade, a leveled-up version of the current Affiliates program which will allow Maskom students to head certain CMCSC projects alongside a council member.


What changes would you like to see in the USC Mass Media Committee?

STAND UP – John Benedict “BEN” Opinion: I want the Mass Media Awareness Committee to be more of a media literacy campaign not just held during November but a year-long campaign…Kailangan natin na i-up ang Mass Media Committee at ipagpatuloy ang pagtaguyod nito sa ating campaign for justice sa Maguindanao Massacre victims at pag-end ng culture of impunity.

ISA – Gabriel “GAB” Abeleda: The change that I want to see is simple: the Mass Media Committee should not just be known for mere information dissemination. The USC should be an avenue to forward issues that are central not just to the UP Community but our country as well. In line with this, the committee must actively engage students to be critical about the different issues of our media landscape . To do this, the committee should be able to spearhead projects and campaigns in order raise the level of media literacy among UP students.


What is the most important task of the CMCSC Secretary?

STAND UP – Jean Cheryl “CHE” Tagyamon: ‘Yun po yung maglabas regularly at agaran ang minutes kasi po para sa transparency and accountability, kailangan alam ng students yung nangyayari sa loob ng konseho para naman lahat tayo involved, at para lahat tayo may alam sa mga isyung pinag-uusapan at pati yung mga proyektong isinasagawa sa loob ng Maskom.

ISA – Edmer”EDMER” Maguan: I think the most important task of the CMCSC Secretary is to keep the council organized enough that the students know what’s happening in the council. And I think it can be manifested in what I believe is the three core roles of the CMCSC Secretary, which is first, taking down minutes of the meeting, second is logistics, and third is promotions.


How would you raise money for CMCSC’s projects?

STAND UP –  Maria Almira “ALMIRA” Abril: Maliban sa pagkakaroon natin ng every sem na nangongolekta tayo ng student fees, nandiyan naman yung mga maliliit na income-generating projects na balak natin ilagay in between each semester. At syempre nandyan yung year-long nating pagma-market ng events ng CMCSC mismo.

ISA – Ma. Ria Bernadette “RIA” Tagle: I will raise money by first, projecting the expenses for every project/service/program the council will do and plot them throughout the year. After knowing how much money I have to bring in for the year, that’s when I plan which IGPs I should do and when. Raising funds is really having a good mix of big and small IGPs, marketing, and a thorough knowledge of how the council works.


What should be the aim of Broadcast Communication?

STAND UP – Mary Christine “MC” Sacay: Gusto nating maging venue para mapatampok ang mga isyu ng ating lipunan. Yun naman po talaga ang aim ng Broadcast Communication, ipagbigay alam sa mga audience nito, ang masa, yung kondisyon ng lipunan, yun po ang gusto nating mangyari.

STAND UP – Kris Ciel “KAYE” Enriquez: The aim of broadcast communication as a field of study is to create productions and papers not only to fulfill the requirements in class but also to forward the voices and issues not only of the students but especially of the marginalized.

ISA – Raphael Louis “LOUIS” Hipos: I believe that the aim of Broadcast Communication is to deliver information to the masses accurately and efficiently, in such a manner that the audience’s minds are stimulated and they walk away with a new understanding of things.

ISA – Kenneth James Whelheem “JAMES” Gasara: For me, our audience are being more intelligent and we should acknowledge this fact.Yet we shouldn’t settle for this but we need to aim for a non-linear relationship with our audience. Meaning to say, instead of just transmitting a message, we should strive for our  audience to be empowered and encourage them to act.


What makes Communication Research relevant to society?

STAND UP – Gelina Rose “GEL” Bongon: Communication Research, unbeknownst to many, is a discipline that can encompass many subjects. One can apply CommRes, the study of comm-related behavior, to situations like the recent Yolanda lerler media situation. For example, we can find out the problems that arose in communicating the risk of the typhoon and the results of the study can help address these shortcomings. As is the nature of research, you identify a problem, you find the reason, and we formulate a conclusion, and in real life we act upon and address these problems.

STAND UP – Justine Alyssa “JUSTINE” Siscar: CommRes is able to answer questions about issues in the society in an organized and scientific manner. It does not only study patterns and test theories, but also give voices and advance advocacies. Because of this, Comm Res is an integral part in changing society.

ISA – John Dominic “DOMINIC” Rodriguez: For me, what makes Communication Research relevant to society is its ability to supply data on the communication aspect through different research methods that enables us to get more informed, evaluate ourselves and spark concrete change behind the numbers offered. Without research, one cannot fully become aware of things. This is the backbone of what makes us media practitioners. We are the ones behind the scenes.

 ISA – Ivy Dianne “DIANNE” Olivan: It is relevant to the society in a way that we can use CommRes to understand how people think, why they think that way in order to serve them better. CommRes has been used in different fields like advertising, entertainment, and law to fully understand people and find out ways we can fully cater to their needs.


What does a film student need to do in order to serve the country?

STAND UP – Josiah Gil “JOSIAH” Hiponia: Syempre as Film students, meron kami nung media na hindi nace-censor compared to other fields like BroadComm or Journ or CommRes, pwede kaming mag-insert ng things na may subtle meaning. So as Film students, we need to first be educated about the masses tapos gumawa ng films na may social relevance na hindi lang for art’s sake.

ISA – Edsel Brady “EDSEL” Uy: I believe that the utmost duty of a Film Rep, in order to serve the country, is to start by serving the department. Once this is achieved, this will pave the way for the betterment of the country. A Film Rep, whilst being a film enthusiast, must aid fellow film enthusiasts in their pursuit of filmmaking as well. All of this is to create a change for the better in the Film Institute, which will then lead to the improvement of Philippine cinema, and ultimately lead to the betterment of the country.

ISA – Patricia Denise “PATTY” Singson: We in ISA believe that each person has his/her own way of being activists. We recognize the power in different mediums as a way of service. That being said, as film students, what we can do is to use film as a channel to forward our personal advocacies. We can contribute to our country creatively through creating relevant, quality films.


What should be a Journalism student’s priority?

STAND UP – Dale “DALE” Calanog: A journalism student’s priority is to practice truth-telling not only for the purpose of giving awareness on pressing issues (sa college man or nationwide na scale) but to also get people involved.

STAND UP – Patricia Isabel “PATIS” Gloria: Dapat maging critical tayo sa balitang binabasa at sinusulat natin. Syempre kailangan rin nating pangalagaan yung ating constitutional freedom of information and expression.

ISA – Justine Anjanique “JUSTINE” Jordan: For me, it’s not really about what a Journalism student should be expected to prioritize because every Journalism student, or rather, every student, has their own reason for getting into a course. Given that, however, all students across all courses, I believe, should have a unifying goal, and that is to study not solely for the benefit of themselves, meaning to say that the effort they exert into their studies during their stay in the university should be, ideally, coupled with this knowledge that one is capable of doing great things for other people and with the drive to see this happen.

ISA – Matthew Samuel “MATTHEW” Reysio-Cruz: I think one of the main priorities of journalism students should be cultivating and exercising our curiosity. Being journalists, we have the opportunity of being able to tell amazing, inspiring and moving stories, and it is up to us to find these untold stories and bring out the aspects of them that truly make them exceptional. The first step to this is always to be curious . We must want to find these stories and want to know what makes them worth telling. Curiosity is a choice we must exercise daily, as students of Journalism.

(This article was earlier published in Botong Isko 2014, Tinig ng Plaridel’s special election primer. Read it here.) 


For full disclosure, candidates who are part of the Tinig ng Plaridel staff have been asked to file a leave of absence from their duties to the publication from Feb. 3 to 27. Carolino, Calanog, Gloria, Reysio-Cruz and Jordan have taken a temporary leave.


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